Case Studies
Case studies offer an excellent format for telling stories in a way that really drives home the lesson you want people to learn. I’ve had great success using case studies to help manufacturing and construction clients in particular break down projects to discover what went well and what can be improved in the future, both very useful things to learn.
Bringing Allermuir’s New North American Headquarters to Life
When furniture manufacturer Allermuir needed a new headquarters, Rudolph Libbe Group’s SiteLine process helped make it a reality. This case study tells the story of how it happened.
Covering the Wreck of the Edmund Fitzgerald
Ever wondered how a news story comes together? I wrote this case study to demonstrate how I put together a piece marking the 45th anniversary of the wreck of the Edmund Fitzgerald. Click here to listen to the radio version of the piece.
How WGN Thermal Uses BASF Innovations to Win the Race to Revenue
This case study serves a dual purpose: it demonstrates an effective use of a company’s product while also demonstrating to potential clients of that company how the product in question can save them money.
How Communica Leveraged Micro- and Nano-Influencers for Orangetheory Fitness
This story appeared in a company newsletter and explained how two key employees developed a new strategy for localizing a national brand.